Product design engagement
Flow
On-device screens and a companion mobile app for a luxury smart home appliance.
View Project
Product Design Studio
We design software your customers will love.
The Forge is an end-to-end product design studio for startups, scale-ups, and small companies. We shape your idea into a product you can see, try, and ship — websites, web platforms, and mobile apps.
Our Work
Products we’ve designed.
Working with Us
Not just designs. A product you can feel.
Every engagement is shaped around your product and your stage — and our AI-accelerated way of working means you see real progress in weeks, not months.
End-to-end product design
We stay across the whole product — how it looks, how it feels to use, and how you’ll know it’s working after launch. No handing over a folder of designs and disappearing.
Something real from the first weeks
Instead of flat mockups, you get interactive prototypes you can click, try, and put in front of real customers — so decisions are made on how the product actually feels.
Through to shipped
When it’s time to build, we work hand-in-hand with your developers — or bring our own. The product that ships is the product you approved.
The Studio
Senior hands on your product, always.
The Forge is led by Sam Blandford, a product designer who has designed software for companies across energy, insurance, health, and education. Every project gets senior attention — and when your product needs more hands, trusted specialists join the team.